Hi everybody,
In my opinion, Click is helpful book aiming to assist people who are new to business, with the useful clues. Click is written from Ori Brofman an organizational business consultant and Rom Brafman, a psychologist which means that this book has achieved its goals, since Brafman brothers have completed each other professionally, one giving clues for business development the other explaining the psychological meaning of these clues, which at the end resulted in a very complete “handbook” for businessman.
Click is a book written in anecdotal style, explaining the stories of individuals in very clear ways, which are also enforced with academic literature, psychological experiments and observations about human behavior.
The book relies on five main topics, which according to the authors are the main accelerant of business connection, these are: Vulnerability, Proximity, Similarity, Resonance and Safe Place.
According to authors Vulnerability plays an important role in connecting with people, because what helps the person in front of you (future partner) to gain trust, comes from the fact that you are more vulnerable and the other person also react in the same way which later lead to an instant connection.
Proximity is another accelerant, which according to authors people connect to the people nearby, and this is also explained by examples which make sense “So the students in the middle of a dorm hall were more popular than those at the end of the hall, simply because they were a few feet closer to other students. Police academy cadets become friends with each other simply because they happened to sit next to each other, when seating was assigned in alphabetical order by last name; Adams became friends with Aldrich, Smith became friends with Samuelson, etc”.
Similarity, according to authors (which I totally agree) is preferred since it human-being is always likely to connect with the ones that have similarities, no matter what. This than develops a circle of people with same similarities which tend to form group, who share common similarities and differentiate with others.
Resonance is another accelerant, which can be explained of someone being every time present when there is a need for him/her. Resonance is a situation in which according to authors, “it makes sense to strive to be fully present with the people around us, paying close attention to what they say and do, their attitudes and needs”.
As a last important accelerator according to authors is the Safe Place, by this meaning that environment that surrounds us can help foster intimacy, and if explained by authors’ words “Certain surroundings and situations nurture quick-set intimacy. Overcoming challenges or adversity together can help to stimulate or encourage clicking, as can being part of shared, defined community”.
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