In this book the magic of instant connection is given in a mix of story telling and scientific research. As you can observe from the critics of readers in some sites, this style has caused both positive and negative criticisim. I found the topics interesting although they contained more or less commonsense. Maybe we can refer to Voltaire to understand the value of the book: "Commonsense is not so common" If we have to summarize the topics we can count 7 accelerators for click.
1.Vulnerability ("There's power in vulnerability")
2. Proximity ("A few feet can make a big difference")
3. Resonance ("Resonance is a factor")
4. Similarity ("Similarity counts; quantity trumps quality")
5. Environment ("The environment around us can help foster intimacy")
6. Naturals ("Certain people are magnets")
7. Personal Elevation ("Quick-set intimacy can bring the best in us")
I would like to end my review with a humorous lyric from the Beatles song "With a Little Help From My Friends": "Would you believe in a love at first sight? Yes, I'm certain it happens all the time."
Youtube link is below for those who want to listen: (this part come at 1 min 25 secs.)
http://www.youtube.com/watch?v=EmOtWyjs8iU
What mostly impressed me from the book was the 2 nd accerelator, how the author explained it.He mantiones that simple physical proximity can make a huge difference in our ability to connect with others. A study of a large number of military cadets found that 9 of 10 cadets formed close relationships with the cadets seated directly next to them in alphabetical seat assignments. Another study found that 40% of students living in randomly assigned dorms named their next-door neighbor as the person they most clicked with, but that percentage dropped in half when considering the student just two doors away. Maybe more startling, the students who lived in the middle of a hall were considerably more likely to be popular than those living at the end of a hall.Proximity is more important than I ever thought.
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