Groundswell
Winning ina word transformed by social Technologies
Charlene Li
Josh Bernoff
Harvard Business Press 2008
Everyone has experienced in the last two decades what the new technologies have brought to our life and how they have affected it. This has happened all over the word and our small country (even with a modest influence and development couden#t be apart).
We can easily noticed the influence of the social technologies in our daily like, TV, radios and the new born internet but with brighter perspective under all social technologies.
This last used almost from everybody, or Companies to make a direct contact to their clients and possible partners or even to find employee and individual persons to find new job or to apply.
For example, a social network can be used to enhance staffing: Ernst & Young Albania uses Facebook to recruit college graduates (practice in my opinion used before from the mother compnies of this last).
Blogs can be used to stimulate discussions among buyers and online communities. For examples: our class blog New trends and concept in the Management 2010.
Thru this blog we are interacting with each other in order to exchange our ideas, experiences etc.
But in my opinion there is still another field to explore: the impact of new social media on government and the general opinion of one region, country or more!?
For governments, social media offer the opportunity to build community among the commune people for examples electoral campaigns and this is good because the politic parties can reach easily their group of interest and transmit them their ideas. But what will happened if a politic party control a strong social media in a country and use this last to control and worse manipulate the commune people ideas!!!
Br,
Idi Sulo
No comments:
Post a Comment