GROUNDSWELL (Winning in a world trasformed by social technologies)

Hi evereybody,

Based on the original thought, on which social networking and technology was started, it was actually taken as a place where people could have online communications and friendships or relationships. But we all have seen that beside that, social technology websites are also used to promote business. So, if you have an online business, there are ways to utilize social networking sites to your advantage.

This kind of websites would allow you to develop business ideas and relationships with other organizations, exchange relevant business information and it would also make it easy to build close relationships with people that have common interest with you. This varied use of a social technology site, make the users stay longer on the site, establishing their social base, which develops into groups and communities. Of course in time, you not only have the knowledge of considerable business information exchanges, which you can use to your benefit, but you can perhaps get new business directions, and partnering with a new friend who you met in the network.

Social networking websites are a good place to promote your business. While you join the groups and communities, and spend time on these social technology websites, you may be able to get many interested in your products, turning them into your new customers. Your business strategy needs you to develop new customers all the time, and social networking websites are the places where you can find them in plenty.

Thank you!