Positive Deviance

As much as i could understand from this book is that in "Positive deviance" people more probably act their way into a new way of seeing things than to think  into a new way of acting.
Positive Deviance can't get people to change their behavior. At that moment people need to begin changing their behavior. Positive Deviance creates a climate in which successful solutions emerge within the group or community and are discovered by the people whose behavior needs to change and it's they who decide to change .It's difficult or virtually impossible to get people to change their habits. We can't get people to want to change their behavior.
Positive Deviance is most useful when you have something that feels like an impossible problem to resolve. That's where Positive Deviance has its greatest power.

Shpendi