Switch: How to Change Things When Change Is Hard (Chip &Dan Heath

This book serves to help us how to make positive changes in an organization or in a society.Fron this book we understand how important is the main japan change and lead us towards this change. Change is not always simple. But it is easier to achieve when you consider the simple approaches presented in this book. Do not invent solutions - finding the person who already is successful. "Made to Stick" by Heath was outstanding.This book is primarily help those who want to "change" because it presents a framework that is too vague to be useful ..

This book really is inspiring leaders and how they have managed to change in diverse situations that will rarely require most of the rest of us. For example, one of the stories discusses a South American railroad exec who turned his business around by focusing on cash flow and short-term reuse of old rails.

This is not to say that the book does not offer tidbits of information about what we generally know to change (for example, look at success stories, creating unique, well defined goals, set high, but not very high goals, etc.). Read this book feels like watching an infomercial, except that no product is being sold. I really wanted to make some changes, but other than taking into account generally accepted principles of change, and some inspiration (i take the form of numerous success stories in the book), I really was not in a better place than when I started.
Should remember the following notions:
- People make changes all the time.

-Almost every move we make ultimately gets checked against our emotional response to our decisions, whether we realize it or not. Not dealing with people on an emotional level as well as "intellectual" level can be traced to more conflicts and failures.

- Will power is enough to make long-term changes. People who can not stick to a change are simply lacks the discipline to exercise their will power.

Some examples of change in the book seem shocking, because they seem like such obvious changes that would be so helpful to many people, but they were hard to do, including some examples from the healthcare industry . It is a sobering look at how organizations work.
will power can only make very small, short-term changes at best. power supply will have a very small, takes a while to fill, and can only "stupid" emotion for a short time. Meanwhile, emotions have a nearly inexhaustible supply are continually replenishing and are "active" if power is being applied or not. long-term change is achieved only when the power will be used to make small, frequent, lasting changes to allow the emotions associated with the desired results.

Best of all ... just to read the book we will be able to immediately apply any part of the book, if you yourself, a loved-one in your workplace or with customers. will better understand why appealing to think, without appealing to emotion is an exercise in frustration - and a much longer route to take - rather than dealing with both. will better understand how to leverage thinking to help move the emotion in ways beneficial. And, to better understand what differentiates successful from unsuccessful complaints to make changes.