Switch

For the change to be successful, both of these sides (elephant &rider) need to be convinced – if you only address one side of the equation you greatly reduce your chance of success. Meanwhile, along with the elephant and rider you should also consider the path they follow – the context in which the two operate.

So somewhere  we should start to change :For things to change, somebody somewhere has to start acting differently. Each has an emotional Elephant side and a rational Rider side. We've got to reach both., and we've also got to clear the way to succeed.

By now, the Heaths have explained how others have directed the Rider, motivated the Elephant, and shaped the Path. Whether we’re trying to do better in life , trying to motivate people, change things at work, or trying to rally support to improve our community, Switch offers a great framework for enacting that change.