Sunday, January 23, 2011

Click, The Magic of Instant Connections by Ori & Rom Brafman


Click, is written by the Brafman brothers. Ori Brafman is an organizational business consultant. Rom Brafman is a psychologist with a private practice in Palo Alto, California. This book, is explaining the entire perceived situation in our real life (the one that we name “Coincidence”) and more specifically it addresses to business, but only through analyzing the psychological factors shaping our attitude.

Most of the situations that are described in "click" were things like star-performing athletic teams, teams of inventors, scientists, linguists, and other such connections. Only few examples did deal with romantic relationships, but it was not the essence of the book. At this point the Brahmans explore what it means to “click”: the common factors present when our brain and senses are completely present. Why do we click in certain situations and with certain people, but not with others? Is there a way to create such experiences, whether on a date or at work?
They identify five “accelerators” that increase the likelihood of these kinds of magic connections in our work and relationships. In peak experiences, as the ones given as example in the book, when our senses are completely focused on the moment, person or object, are something that individuals and companies aim to achieve. 

Through employing the click approach we will feel more present, engaged in the situation, in touch and more involved in our personal relationships but also in a team work as well. So the people who click tend  to succeed at their work, but click also also helps business attract new customers and retaining the existing ones. This is due to the “click consequences”, as it is mentioned before it is a long lasting phenomenon.

2 comments:

  1. We can say that 'When our senses are completely focused on the moment, person or object' is the key phrase here. And intention or the way we look/think is another important key. I wonder if we watch somebody or something with positive ideas, what would happen. If we studied every gesture of somebody for a while with positive or negative ideas towards him/her, it would stay with us longer.
    ibrahim can korkut

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  2. It is true people who are borned to click with others tend to succeed at their work and generally in their life.It is very strangege because thay are not always the ones who works harder, they can work less and succed more.

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