The irresistible pull of the irrational behavior.
The book is a fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
This book answer many questions why we have different human behavior, why do we listen to advice just because it came from someone ?important?? Why are we more likely to fall in love when there?s danger involved?
Research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the ?chameleon effect? (our tendency to take on characteristics that have been arbitrarily assigned to us).
Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, we do not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.
Florian Shushku
I found the part about hiring employees to be interesting. I believe that they suggest that having an unstructured interview is valuable, after somehow assessing the potential employee’s aptitude. They discuss how asking questions such as “What are your strengths and weaknesses?” doesn’t really tell you much about the perspective employee, as most of us can easily learn and practice these types of questions (and who hasn’t!). Instead, the authors recommend that you, as the person with the hiring power, try to evaluate how you would get along with this person that you will be working with on a daily basis as well as their understanding of the company’s workings, job position, etc.
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