Winning in a world transformed by social technologies
As we all know technology is part of the new world, all the new generations are very connected and addicted to technology. Groundswell is a type of marketing of a company product in terms of technology. This marketing is composed by building relationship with costumers through technology, being social and helping or learning from the costumers and from their requested improvements for specific products.
The companies who uses these marketing innovative idea must have special treatment to their executives, by making them feeling like they own the product in order for them to love what they are doing and they must be the first ones to believe that innovative things will bring satisfaction in their duty. In new generation groundswell is a technological approach on customer care.
As a conclusion I think that all existing companies must adapt these technology in order to be competitive in the future market.
Florian Shushku
As you said 'innovative things will bring satisfaction' and they will also keep you alive. They may cost dearly sometimes but we have to keep ahead of others to be more competitive challenging and leading.
ReplyDeleteibrahim can korkut
Innovation and technology are the future so investment for it is a secure one.It doesnt mean that just being innovative is the right choice it must be connected with technology always being ahead .
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