Every single minute that we live we use technology or technology uses us in a way or another.
We use technology to talk on skype,on the messenger,to write different e-mails,to make bookings or purchases online, to read interesting information,or to finish the ideas in the blogs posted for studies,etc.
When we use these resources we become either the customers or the members , as explained during the class hours, of the sites we browse.
Technology used for information or entertainment is very developed and is related to many fields of activities,so I am trying to explain the meaning of Groundswell using the example of websites used for booking purposes(hotels,flights,etc.)
i.e. When we navigate through booking.com, to find the appropriate hotels to be accommodated during visits to different countries, we use to check not only prices,location or the pictures and services offered,but also the reviews written by the customers that have visit the hotels we are interested in.
Perhaps not in a conscious way the visitors of these places play 2 different key roles as following:
1. These customers with their comments behave like they are the employees of the hotel (when the comments are positive) and make a very good advertising of the places (hotels,apartments,etc) where they have stayed.
2. Even if in the first classification the customers played the role of the employee, at the end they remain customers and if they give negative opinions and comments they influence the image of those activities for which they are the strongest concerns.
What a mess! The customer is the employee or the customer is the customer when they use websites???
My opinion is that a customer through technology especially for internet usage are BOTH EMPLOYEES AND CUSTOMERS OF THE WEBSITES THEY SEARCH.
The most important thing is TO REMEMBER TO BE HONEST AND USE THE INFORMATION IN THE BEST WAY POSSIBLE.
Ortenca Tuci (OTU)
We use technology to talk on skype,on the messenger,to write different e-mails,to make bookings or purchases online, to read interesting information,or to finish the ideas in the blogs posted for studies,etc.
When we use these resources we become either the customers or the members , as explained during the class hours, of the sites we browse.
Technology used for information or entertainment is very developed and is related to many fields of activities,so I am trying to explain the meaning of Groundswell using the example of websites used for booking purposes(hotels,flights,etc.)
i.e. When we navigate through booking.com, to find the appropriate hotels to be accommodated during visits to different countries, we use to check not only prices,location or the pictures and services offered,but also the reviews written by the customers that have visit the hotels we are interested in.
Perhaps not in a conscious way the visitors of these places play 2 different key roles as following:
1. These customers with their comments behave like they are the employees of the hotel (when the comments are positive) and make a very good advertising of the places (hotels,apartments,etc) where they have stayed.
2. Even if in the first classification the customers played the role of the employee, at the end they remain customers and if they give negative opinions and comments they influence the image of those activities for which they are the strongest concerns.
What a mess! The customer is the employee or the customer is the customer when they use websites???
My opinion is that a customer through technology especially for internet usage are BOTH EMPLOYEES AND CUSTOMERS OF THE WEBSITES THEY SEARCH.
The most important thing is TO REMEMBER TO BE HONEST AND USE THE INFORMATION IN THE BEST WAY POSSIBLE.
Ortenca Tuci (OTU)
Hello Ortenca,
ReplyDeleteI think you are right to think we are customer and member of these kind of booking web sites. Firstly it is certain that we are customer.
There is a few factors to expand these kind of sites and one of them is comments. Sometimes I’m using these sites just to read comments and I’m sure there are a lot of visitors like me. This factor (comments) makes these sites preferred and it provides to increase ratio of clicks. As everybody know this is the most important thing for a web site. It means we improve the sites with our comments as a member or employee of the site.
It is like a vicious cycle. If we write more comment it provides more clicks, if more people click the site, it provides more members of hotels, if there is more hotels it provides more visitors to visit the web site…
BR
Burcin Kucukaytekin