Groundswell: Winning in a World Transformed by Social Technologies

It is obvious that internet is the most wondrous technology invention.

The entire community has rapidly became obssesed with it.Everywhere you look you're bound to see something related to the Internet

There is little doubt about how useful the Internet can be. Student can receive help with homework, investors can keep track of stocks, sports scores and statistics are just a click away for fans,newspapers are not any more made of paper,we don’t need any more bookshelves to place our preferred books,and the post office is placed in our office just inside our pc and we don’t have to wait for days just to send a birdhday card . Those are just a few ways people use internet.

The book is a bit outdated comparing to technology and social media development,but every word written on it is still current.It was not only a informative book but its was also so entertaining to read due to its case studies and enjoyable examples.

What is ground swell? I became curious what the book tittle meanining was..and gave a look in a web dictionary.

“It is an obvious change of public opinion or political sentiment that occurs without leadership or overt expression” ( http://www.thefreedictionary.com/ground+swell )

Also looking around in the internet i read something really interesting “If you are a senior corporate executive and have not read this book, you should either plan for your own retirement in the very near future or settle into the reality you have reached your peak and others will advance and excel in the new commercial environment.”

And it is really true,because understanding the “groundswell” effect is really so easy those days to have a successful and cheap marketing campaign thanks to social media,it is really easy to have the consumers reviews and impressions.Helps reaching the target market online and develope ur bussines the way ur consumers want it,so this way make the perfect bussines model where the consumer is the “King”(decision taker).

This book is also a good one for people not interested in bussines and e-commerce,it can help the bloog critics as well as collectors,joiners and and spectators.

And to conclude I would like to mention an interesting quote.

There are three kinds of death in this world. There's heart death, there's brain death, and there's being off the network. Guy Almes