Thursday, December 2, 2010

Groundswell: Winning in a world transformed by social technologies

The power of Groundswell...I would like to start my writting going a bit back in the history where we have studied different important ages that the world has passed such as ice / stone / bronze & steel age and how a lot of studies have been going on to understand how the human being was living and how the organizational behaviour was in the society, how people were communicating and how the world was developing meanwhile.

And now we are in the internet age, and as a already we are studying, a lot of studies and research will go on latter how the organizational behaviour has been changed compared to the past. We already have a lot of web communities such as facebook / twitter / linkedIn and countless blogs. Without entering too much my example with be with the last web community that is shocking the world. I think everybody already understoon what it is about. Its name is WikiLeak...where I think we see clearly the power of Groundswell...how a person or a group through web are playing with the world and its called leaders and untouchables persons maybe and how all the media over all the world is talking about and are publishing its news. We see clearly that the information can not be hidden easily nowadays and the message can be spread with the speed of voice all over the world. And who knows maybe it will give to the world a slight change in the main direction.

To sum up, I would like to remind that in the first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition.

BR, Anri
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8 comments:

  1. Tatiana SlavinskayaDecember 10, 2010 at 8:27 AM

    Hi Anri,

    And today, with the same power of Groundswell, web and media are playing with the founder of WikiLeaks... It is very clear "that the information can not be hidden easily nowadays and the message can be spread with the speed of voice all over the world"

    Sweden government is very clear: If you shoot someone, there is gonna be a shooting back.

    Cheers,
    Tatiana

    ReplyDelete
  2. Tatiana SlavinskayaDecember 10, 2010 at 8:29 AM

    PS I should have mentioned above that the Founder of WikiLeaks had been arrested.

    ReplyDelete
  3. BlerinaJanuary 19, 2011 at 9:14 AM

    Hi Anri,


    I agree with the above, but the only concern is that it’s not very clearly mentioned if spreading the information is an advantage or nor?
    Of course that using the technology apart the advantages has also some risks, which sometimes are not aware of, as in the case of WikiLeaks.


    Thanks,
    Blerina

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  4. rezart suloJanuary 23, 2011 at 5:52 AM

    Anri all the goods in this world come with some bad in them. Technology ( including the www )its not a very bad thing and the only fault I wee is the lack of boundaries. All the reserve rights and confidentiality are foggy concepts in the web. I believe balance is the key word.
    Regards

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  5. Erisa CelajJanuary 24, 2011 at 2:42 AM

    Hi Anri,

    I agree with you commenting on the television and radio advertising saying “Television and radio advertising is no longer dominate our lives.”. Because people do not have time to watch TV, or listen to the radio, even for news we use internet sites, newspapers’ or TV’s ones. That’s why social media sites are better nowadays for marketing issues.
    For example we see that many people use Facebook for advertising because there you can select the customer such as by age, region, education, female male etc. So the opportunity that the message has rightly reached the target is high.

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  6. mirandaJanuary 24, 2011 at 11:17 AM

    But because of the risk we have to stop benefit form the technoligies.Everthing in live is a risk if you want to win more you have to take in consideration these risk.
    To be hidden from something is not the choice.To use everthing ofered in your benefit is better.

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  7. FloJanuary 25, 2011 at 5:43 AM

    Hello Anri
    You are absolutely right.
    As we have classified the stone age or metal age, as our beloved prime minster has stated we now are living on the internet age.
    Regards
    Florian Shushku

    ReplyDelete
  8. Jerina ShmilliJanuary 25, 2011 at 7:23 AM

    i think that spreading that the opportunity that internet gives referring to the spread of information is an advantage. It varies in the way that we manage the information there that makes the difference. In social networks, people stay in contact not only with their friends but also with information and recent offers and at the same time companies stay in touch with the customers (market).

    ReplyDelete

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