Syllabus
Course
The new concepts and trends ın busıness
Lecturer: Melih arat
E-mail: melih@meliharat.com
Phone: +90 542 241 04 02
web: www.meliharat.com
Course aim:
to prepare students’ minds to create new business models and strategies
Grading:
· Gradıng will be based on class attendence (Min. %75 required), class participation(%10), Presentation(%20), blog writing(%40), and fınal examination(%50).
Presentation:
· The groups of 5 students wıll make presentations beginning from 8 november. each member of the group will take the same grade with his/her groupmates). So the teamwork is essential. each presentation will be 15 minutes long. the presentation topics are below:
· Leadership
· Social Media
· Innovation
· Corporate Change
· creatıve business models and creativity in business
· Creative marketing
· Future of demographics
· social entrepreneurship
· small talk
· Teamwork
· Note:More than one group can choose the same subject.
Blog Writing
· Each student is required to write a post to our blog page. After each class, each student will contribute to our course’s blog page. at the end of course each student should have been written 11 Blog posts and 22 comments. Blog posts have to be original and relavent to the course agenda. any plagiarism will cause undesired results for the students. The students are not expected to be perfect in english writing. This is a management course, not an english course. There is no worry about english writing.
fınal examination
· ın final examination there will be 11 questions and only 4 of them will be answered. each of them will inlcude a question about a book from our course material.
Course material
· durıng the course 11 books will be examined. Every class meeting will be a stage to discuss one book.
Course program and course books
25 October
Switch
How to Change things when change is hard
Chip Heath&Dan Heath
Broadway 2010
26 October
The Flight of the Creative Class
The New Global Competition for Talent
Richard Florida
Collins 2004
8 November
Click
The Magic of instant connections
Ori Brafman& Rom Brafman
Broadway 2008
9 November
Groundswell
Winning ina word transformed by social Technologies
Charlene Li
Josh Bernoff
Harvard Business Press 2008
22 November
The Power of Positive Deviance
Richard Pascale, Jerry Strenin&Monique Sternin
Harvard Business Press 2010
23 November
Followership
How followers are creating change and changing leaders
Harvard Business Press 2008
6 December
Sway
The Irresistable Pull of Irrational Behavior
Ori Brafman and Ron Brafman
Broadway 2008
7 December
Immunity to Change
How to Overcome it and unlock the potential in yourself and your organization
Robert Kegan&Lisa Laskow Lahey
Harvard Business Press 2009
20 December
Bursts
The Hidden Pattern Behind Everything we do
Albert-Laszlo Barabasi
Dutton 2010
21 December
How to Change the World: Social Entrepreneurs and the Power of New Ideas
David Bornstein
Oxford University Press 2007
3 January 2011
Billions of Entrepreneurs,
Tarun Khanna,
Harvard Business School Press 2008
4 January 2011
Final Examination
about melih arat
Melih Arat studied Russian Language and Literature at Istanbul University and received his MBA degree from Dokuz Eylul University. He continued his PhD study in the same university with a thesis about entrepreneurial mind. He completed a one-year long “Entrepreneurship” certificate program at NYU. Besides, he completed a Corporate Strategy Program at MIT. At Harvard University, he completed a two months “Leadership” program.
As an amateur mountaineer, he climbed Ararat Mountain for four times and Kaçkar Mountain for one time.
Since 1993, he has been a columnist for several national newpapers and magazines, including Sabah, Milliyet, Zaman, Dunya, Capital, Once Kalite, and Human Resources magazine.
He lectured in English at London School of Economics-LSE, New York Public Library, and some other esteemed institutions. Extraordinary Life Skills, MBA21, School of Entrepreneurship, New Life, Science for Kids are some of the educational programs developed by Melih Arat. These programs are offered by BÜMED, Okull Istanbul, Okull Ankara and Okull Izmir and some other esteemed institutions.
Besides lecturing all around the world, as a visiting professor Melih Arat lectures at Epoka University’s MBA Program in Albania.
He is the author of Extraordinary Life Skills and 10 other books in the field of business management and self help.
Book No.1. SWITCH
ReplyDeleteEveryday people wake up and start their lives; some working and struggling to be successful, some others trying to survive. In every moment people want everything and want it to be done “perfectly” even if the perfection is impossible to be achieved.
Everyday in the offices there are different faces watching each other. Some are supervisors and others are supervised.
Everyday the supervisors want more work done correctly and everyday supervised employees are not satisfied and motivated. The employees want work paid properly and also get satisfaction (according their expectations) meanwhile the employers want the achievement of the targets.
How must it be made avoiding discouraging and increasing the positive adrenaline in the veins of the employees?
Delegating all the time?
Mentioning only numbers and figures?
Giving more work to them?
Force the employees to make their work?
NO; For my opinion, none of the aforementioned ways is not the appropriate. The company should find the way to make its employees feel part of it. They should understand the importance in achieving the company’s goals through achieving their own personal goals.
If a football player wants his team to win ,he first will try to accomplish his expectations to be the best or one of the best players of the championship; only through this the match may be won and the team may succeed.
Ortenca Tuci
The truth is that in Albania the concept of making the employees feel part of the enterprise is far from being accepted from the directors. Only in the banking system or foreign companies this can be felt.
ReplyDeleteIn order for a country to be successful it is extremely necessary that the numbers of the educated people should increase in order to create a mind ( the rider) that the masses ( elephant ) can follow.
Educated people are necessary in order to better understand what the masses ( elephant wants) and what is good for them and only like this analyzing these two concepts the Rider can prepare a path that is easily accepted from the Elephant.
I believe this concept can be adopted to every situation.
In my opinion the only difference between educated people and the masses is that the educated have increased the self-control and as such have provided the Rider with more powers than normal.
ReplyDeleteI do not believe that the numbers of educated people affect the results of the behavior of a society.
The way this is provided to them is more important because the key in my opinion to a successful goal is the way that that goal was planned to be achieved.
Idi
sorry.. I don't agree wıth you because I meet a lot of people who are educated and they lısten theır bıg elephant and then they are affected theır results of behaviour of a society
ReplyDeleteto idi solo....
I posted my idea in the wrong place earlier. That has miss leaded some of you.
ReplyDeleteDear Professor,
ReplyDeleteI would like to ask you to explain to as the difference between Blog posts and comments.
I thing that we all post only comments. I tried to create a blog but it is not connected to yours blog.
Thank you in advance.
Dear Mr.Arat ,
ReplyDeleteI couldn't attend previous courses.
but I took needed information's from attendants . i hope from next week i will not miss your courses. But I had learned that for presentation we need to be a member of a team.
I hope i can find one team for presentation.
and this blog is very useful for shares ideas and opinions .
thank you
take care