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Book No.1. SWITCH

Life is strange! No one is able to understand if he is running its own life or he is just following the stream in a meaningless existence. Who is directing who? Who are the liders ? Who is more strong the logic or the animalistic instincts?
I believe that the real life is some sort of an equilibrium between all the above questions an some others more.
Of course for the masses the instincts lead the way, but for the few ( which are the most educated ones ) the logic which they learned to follow is the leader.
IDI

Groundswell

Library is a sacred place for many Russians as it was for me. I spent a lot of time of my school and university life in libraries believing that it is the most important source of knowledge. Sometimes I was waiting for two weeks to take a certain valuable book because there was a queue for it. Sounds unbelievable, doesn’t it? Now days paper books become less and less usable especially among youngsters. You can consider me as an old-fashioned lady but my books are my treasure. They are kinds of pets. I buy what I am interested in, what I love and then read them carefully. It doesn’t mean I don’t read anything from Internet  but what I read is articles, reviews or expert opinions but not books(except our course books of course). I could never imagine that  Groundswell would be of my interest. But what I learnt from this book made me think about changing world of technology. You accept it or it will work against you. “It is like a flood that can’t be stopped….And while you can’t stop it, you can understand it. You can not only live with it; you can thrive in it. That’s the point of this book.” The fact that everything is free is promising and frightening at the same time. On one hand, customers have a chance to share their opinions about goods or services of the companies, but on the other hand, many companies can go bankrupt because there will be no need of them. It is good for me since I am a customer, my life is becoming easier from many points of view. I am becoming a follower in whose hands there is a certain part of power. Li and Bernoff state: ”Your brand is whatever your customers say it is” It is a very good motto for the companies which trust themselves more than their clients. It will make them wake up and think about their strategies and approaches more carefully.   

BOOK.4. GROUNDSWELL,Winning in a world transformed by social technologies

Technology and internet has changed our lives. We rely on technology for every day things.

Checking the weather so we can pick the clothes to wear, checking the maps to find a location of a shop, reading the newspaper, learning, search for telephone numbers,  taxi, businesses, friends, search a cooking recipe, checking our e-mail, checking our agenda or synchronizing our agenda with friends, family work peers etc.

Spreading the news, spreading the gossip it all happens fast on the internet and is facilitated by social network sites. In just few seconds the same news, songs…are spread to the whole planet.

We all use internet tools like skype , facebook , gmail, gtalk etc to cover our needs for communication with friends, family, classmates, colleagues and even customers.

Technology and internet have really changed the way we do things; it all seems faster, very simple and convenient. We can do almost everything from our office, home and sofa without moving a bit.

And if we need to move…mobile internet is there for our service. Many of us are found of Iphone and other smartphone devices that allow us to be online connected 24/7 wherever we are.

All of these changes have brought mobile phones and notebooks in the centre of our attention. We all confess that it has become a habit to look at our mobile devices several times per day, checking our inbox or facebook. The notebook screens and phone screens have taken all our attention. We rely in those devices for day to day activities and feel lost without them.

And of course this is something that business and corporations realize more and more. Many of them use the same tool and social networks but for a different aim, to get our attention to their product and services. And they adapt to this with new communication and brand management techniques, even their products adapt ebanking, ecommerce, mobile payment, mobile banking etc.

With internet services and tools it seems that the planet becomes smaller and closer to us.

regards
Nikoleta Dervishi

The New Trends and Concepts 2010: SWITCH: Rider & Leadership Skills

The New Trends and Concepts 2010: SWITCH: Rider & Leadership Skills

Click 3

“Click” is the most important thing in negotiation, making constructive dialogue, in short, in communication. The first aspect of people’s interrelations is affection. Let you be a businessman, a teacher or anyone else who deals with people, you have to be liked and like who you deal with (or show you like them) to be successful. My beloved teacher told me: ”When you enter the classroom for the first time your first aim is to make your students like you. If you can do it you will be able to teach them.” I had worked as a teacher for 10 years. It really worked. But I realized one more thing that TO BE LOVED is nearly as important as TO LOVE. It is one aspect of affection.

    Another aspect is to be flexible. Some people consider flexibility as losing your own self, having no personal attitude towards things. But  to my mind it is to be adaptive to the environment you are in (country, group of people etc). For example, I had a chance to work in three different countries. It means I had to change my behavior accordingly. I must confess it is not difficult if  you don’t lose your identity and follow your moral principles. It can seem contradicting but to be yourself can help you be flexible. People especially children feel if you are not sincere. They will just not “click” on you.

    To have natural affection and sincere love from whom you want to get something is inseparable part of relation.    

SWITCH: Rider & Leadership Skills

As we remember according to the first book, there are some elephants and some riders. I think if riders have leadership abilities they can be succesfull other wise there is no chance to change the behavior.

Think about a company. Employees are elephant and manager is the rider. As we discussed yesterday there are two types of managers. One of them is classic managers and the other one is manager who also has leadership skills. When we observe all succesfull managers, we can notice that they are also leaders. So that riders also have to have leadership skills.

BR
Burcin Kucukaytekin