Our second book is The Flight of the Creative Class

http://www.amazon.com/Flight-Creative-Class-Global-Competition/dp/006075690X

http://www.creativeclass.com/richard_florida/books/the_flight_of_the_creative_class/

Our first book is "Switch"

http://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385528752

First, you have to be a member of this blog to send blog posts and to make comments. You can use your google account to

First, you have to be a member of this blog to send blog posts and to make comments. You can use your google account to be a member o this blog page. If you don't know how to do, please research on the internet and consult your friends. 

Welcome to the New Trends and Concepts Course 2010

Syllabus

Course

The new concepts and trends ın busıness

Lecturer: Melih arat

E-mail: melih@meliharat.com

Phone: +90 542 241 04 02

web: www.meliharat.com

Course aim:

 to prepare students’ minds to create new business models and strategies

Grading:

·         Gradıng will be based on class attendence (Min. %75 required), class participation(%10), Presentation(%20), blog writing(%40), and fınal examination(%50).

Presentation:

·         The groups of 5 students wıll make presentations beginning from 8 november. each member of the group will take the same grade with his/her groupmates). So the teamwork is essential. each presentation will be 15 minutes long. the presentation topics are below:

·         Leadership

·         Social Media

·         Innovation

·         Corporate Change

·         creatıve business models and creativity in business

·         Creative marketing

·         Future of demographics

·         social entrepreneurship

·         small talk

·         Teamwork

·         Note:More than one group can choose the same subject.

Blog Writing

·         Each student is required to write a post to our blog page. After each class, each student will contribute to our course’s  blog page. at the end of course each student should have been written 11 Blog posts and 22 comments. Blog posts have to be original and relavent to the course agenda. any plagiarism will cause undesired results for the students. The students are not expected to be perfect in english  writing. This is a management course, not an english course. There is no worry about english writing.

fınal examination

·         ın final examination there will be 11 questions and only 4 of them will be answered. each of them will inlcude a question about a book from our course material.

Course material

·         durıng the course 11 books will be examined. Every class meeting will be a stage to discuss one book.

Course program and course books

25 October

Switch

How to Change things  when change is hard

Chip Heath&Dan Heath

Broadway 2010

26 October

The Flight of the Creative Class

The New Global Competition for Talent

Richard Florida

Collins 2004

8 November

Click

The Magic of instant connections

Ori Brafman& Rom Brafman

Broadway 2008

9 November

Groundswell

Winning ina word transformed by social Technologies

Charlene Li

Josh Bernoff

Harvard Business Press 2008

22 November

The Power of Positive Deviance

Richard Pascale, Jerry Strenin&Monique Sternin

Harvard Business Press  2010

23 November

Followership

How followers are creating change and changing leaders

Harvard Business Press 2008

6 December

Sway

The Irresistable Pull of Irrational Behavior

Ori Brafman and Ron Brafman

Broadway 2008

7 December

Immunity to Change

How to Overcome it and unlock the potential in yourself and your organization

Robert Kegan&Lisa Laskow Lahey

Harvard Business Press 2009

20 December

Bursts

The Hidden Pattern Behind Everything we do

Albert-Laszlo Barabasi

Dutton 2010

21 December

How to Change the World: Social Entrepreneurs and the Power of New Ideas

David Bornstein

Oxford University Press 2007

3 January 2011

Billions of Entrepreneurs,

 Tarun Khanna,

 Harvard Business School Press 2008

4 January 2011

Final Examination

about melih arat

Melih Arat studied Russian Language and Literature at Istanbul University and received his MBA degree from Dokuz Eylul University. He continued his PhD study in the same university with a thesis about entrepreneurial mind. He completed a one-year long “Entrepreneurship” certificate program at NYU. Besides, he completed a Corporate Strategy Program at MIT. At Harvard University, he completed a two months “Leadership” program.

As an amateur mountaineer, he climbed Ararat Mountain for four times and Kaçkar Mountain for one time.

Since 1993, he has been a columnist for several national newpapers and magazines, including Sabah, Milliyet, Zaman, Dunya, Capital, Once Kalite, and Human Resources magazine.

He lectured in English at London School of Economics-LSE, New York Public Library, and some other esteemed institutions. Extraordinary Life Skills, MBA21, School of Entrepreneurship, New Life, Science for Kids are some of the educational programs developed by Melih Arat. These programs are offered by BÜMED, Okull Istanbul, Okull Ankara and Okull Izmir and some other esteemed institutions.

Besides lecturing all around the world, as a visiting professor Melih Arat lectures at Epoka University’s MBA Program in Albania.

He is the author of Extraordinary Life Skills and 10 other books in the field of business management and self help.